西南财经大学国际金融学院

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School of International Finance · SWUFE
罗川，教授

金融科技、金融工程与风险管理

罗川

教授

罗川，教授。研究方向包括金融科技、数字经济和商务多模态大数据。

金融科技数字经济商务多模态大数据

教育背景

  • 香港城市大学，管理信息系统，博士
  • 中国科学技术大学，管理科学与工程，博士

论文发表

  • Xu, X.(学), Luo, C., Hou, S., & Liu, Q. (2026). Purchase or gift-giving? A mixed-methods investigation involving live streaming e-commerce. Information Technology and Management, 27(2), 221-236.
  • Yang, H. (学), Luo, C., & Luo, X. (2025). The effects of anchors’ multimodal features on fan conversion in live-streaming e-commerce. International Journal of Electronic Commerce, 29(3), 335-365.
  • Wang, Z. (学), Luo, C., Luo, X., & Xu, X. (2024). Understanding the effect of group emotions on consumer instant order cancellation behavior in livestreaming E-commerce: Empirical evidence from TikTok. Decision Support Systems, 179, 114147. doi:https://doi.org/10.1016/j.dss.2023.114147
  • Xu, X. (学), Luo, C., Luo, X. R., & Wang, Z. (2024). Examining how emotions affect online audience retention: Empirical evidence from livestreaming electronic commerce platforms. Information & Management, 61(7), 104031.
  • Liu, R. (学), Zhang, Y., Luo, C., Tan, S., & Gong, Y. (2024). Review content type and hotel review helpfulness: direct and moderating effects. Information Technology and Management, 25(4), 383-406.
  • Luo, C., Li, H., Luo, X. R., & Cui, X. (2023). Exploring the effects of sense of membership on information sharing in virtual communities. Journal of Electronic Commerce research, 24(2).
  • Zhang, Y., Luo, C., Wang, H., Chen, Y., & Chen, Y. (2023). ‘A right to be forgotten’: retrospective privacy concerns in social networking services. Behaviour & Information Technology, 42(7), 829-850.
  • Zhang, Y., Ran, X., Luo, C., Gao, Y., Zhao, Y., & Shuai, Q. (2022). “Only visible for three days”: Mining microblogs to understand reasons for using the Time Limit setting on WeChat Moments. Computers in Human Behavior, 134, 107316.
  • Luo, C., Lan, Y., Luo, X., & Li, H. (2021). The effect of commitment on knowledge sharing: An empirical study of virtual communities. Technological Forecasting and Social Change, 163, 120438. doi:https://doi.org/10.1016/j.techfore.2020.120438
  • Zhang, Y., Wang, H., Luo, C., & Chen, S. (2021). Ephemerality in social media: Unpacking the personal and social characteristics of time limit users on WeChat moments. Frontiers in Psychology, 12, 712440.
  • Wu, J., Luo, C., & Liu, L. (2020). A Social Network Analysis on Venture Capital Alliance’s Exit from an Emerging Market. Complexity, 2020, 4650160. doi:10.1155/2020/4650160
  • Luo, C., Luo, X., & Ma, N. (2019). Exploring the determinants of information adoption: A comparative study of online store and third party forum. Nankai Business Review International, 10(4), 618-634.
  • Luo, C., Chen, Q., Zhang, Y., & Xu, Y. (2019). The Effects of Trust on Policyholders’ Purchase Intentions in an Online Insurance Platform. Emerging Markets Finance and Trade, 1-18. doi:10.1080/1540496X.2019.1695122
  • Luo, C., Luo, X. R., & Bose, R. (2018). Information usefulness in online third party forums. Computers in Human Behavior, 85, 61-73. doi:https://doi.org/10.1016/j.chb.2018.02.041
  • Xu, Y., Boh, W. F., Luo, C., & Zheng, H. (2018). Leveraging industry standards to improve the environmental sustainability of a supply chain. Electronic Commerce Research and Applications, 27, 90-105.
  • Xu, Y., Liu, J., Wu, J., & Luo, C. (2016). Improving supply chain performance through industry standards use and community socialization: A perspective of standards consortia. International Journal of Physical Distribution & Logistics Management, 46(8), 763-782.
  • Wu, J., Goh, K.-Y., Li, H., Luo, C., & Zheng, H. (2016). The effects of communication patterns on the success of open source software projects: An empirical analysis from social network perspectives. Journal of Global Information Management (JGIM), 24(4), 22-44.
  • 徐赟, 罗川, 伍晶, & 刘凌. (2016). 行业电子商务标准推广对企业收益的影响研究. 科研管理, 37(8), 94-102.
  • Luo, C., Luo, X., Xu, Y., Warkentin, M., & Sia, C. L. (2015). Examining the moderating role of sense of membership in online review evaluations. Information & Management, 52(3), 305-316.
  • Xu, Y., Luo, C., Chen, D., & Zheng, H. (2015). What Influences the Market Outcome of Online P2P Lending Marketplace?: A Cross-Country Analysis. Journal of Global Information Management (JGIM), 23(3), 23-40.
  • Luo, C., Wu, J., Shi, Y., & Xu, Y. (2014). The effects of individualism–collectivism cultural orientation on eWOM information. International Journal of Information Management, 34(4), 446-456.
  • Luo, C., Luo, X. R., Schatzberg, L., & Sia, C. L. (2013). Impact of informational factors on online recommendation credibility: The moderating role of source credibility. Decision Support Systems, 56, 92-102.
  • Cheung, M. Y., Luo, C., Sia, C. L., & Chen, H. P. (2009). Credibility of Electronic Word-Of-Mouth: Informational and Normative Determinants of Online Consumer Recommendations. International Journal of Electronic Commerce, 13(4), 9-38.

专业方向

  • 金融科技
  • 数字经济
  • 商务多模态大数据

研究专长

  • 多模态大数据分析
  • 信息管理
  • 电子商务

主要获奖

  • 西南财经大学优秀科研成果奖（2015）