Capture
Original records
Store source text, stable identifiers and publication timestamps. Retain the original record for later review.
AI Methodology / Data + Measurement
A shared method for building reliable text data and extracting specific beliefs, opinions and attitudes at scale. Human judgment defines the task. AI applies the defined task across the corpus.

01 / Data foundation
Preserve the original text and its provenance. Create clean, linked research views from that record. Keep source identity and publication time attached throughout the process.
Capture
Store source text, stable identifiers and publication timestamps. Retain the original record for later review.
Prepare
Standardize formats, identify duplicates and record missing content. Keep transformations explicit.
Link
Connect text to the relevant asset, author and publication date. Preserve the keys needed for aggregation.
Version
Freeze source snapshots. Document coverage and transformations for each data release.
02 / Measurement workflow
Explicit rules and human-labeled examples make a qualitative concept measurable. A held-out benchmark tests whether the model follows those rules. Evaluate the model before applying it at scale.
Split the corpus into training and evaluation sets. Keep the benchmark separate during development. Apply the fixed model at scale after it passes evaluation.
01 / Define
Start with the research question. Define the target, the labels and the evidence needed for each decision. State how ambiguous cases should be treated.
OutputA versioned definition and annotation guide.
02 / Annotate
Sample real language from the target setting, including difficult expressions and varied text lengths. Annotate using the guide, review disagreements and retain the final decisions.
OutputA reviewed corpus of texts and labels.
03 / Benchmark
Keep evaluation examples separate from training. Include the labels and difficult cases relevant to the task. Fix the benchmark and scoring rules before final evaluation.
OutputHeld-out examples, labels and evaluation criteria.
04 / Fine-tune
Fine-tune on the training split. Use development data for model and prompt choices. Fix those choices before evaluation. Test the model on the reserved benchmark and inspect errors by class.
OutputA task-specific model and an evaluation report.
05 / Infer
Freeze the model and task rules. Run the corpus in resumable batches. Link labels back to their source records. Aggregate by the unit required for the research question.
OutputTraceable text labels and documented aggregates.
03 / Inference at scale
Large-scale inference needs the same discipline as model development. Preserve the task rules, identify every output and track what enters each aggregate.

Consistency
Version the definition, model and inference settings together. Validate implementation changes against reference outputs.
Continuity
Process the corpus in batches. Record completed work and verify outputs. After an interruption, resume from the last completed batch.
Interpretability
Join labels to source records. Define the aggregation unit and denominator. Report coverage, missing labels and sample dates.
04 / Research measures
The workflow supports different concepts. Each measure has its own definition, labels and evaluation criteria.
The author’s subjective attitude toward a specific asset, expressed through opinion or emotion.
The investor’s expressed belief in deliberate control over a stock’s price formation, together with their attitude toward that control.